Storytelling & E-commerce: A Dynamic Duo!
Telling the brand story and e-commerce may seem like distant cousins at first, but they are actually closely related.
Both require a clear understanding of the target audience, customer wants & needs, and the triggers to spur conversion. They also complement each other as they help foster a deeper understanding of the customer and long-term brand loyalty.
A Focus on Results
I chose to focus on storytelling, e-commerce, and strategic planning for two reasons. The first reason is that those are my strengths and I am passionate about helping consumer product businesses succeed in those 3 areas.
The second reason is that by focusing on those three functions, I can best deliver the results that every consumer product business is seeking: delight the customer, build a lasting brand, serve a purpose, and profitably grow revenue!
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